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Venue: Room W215 clear filter
Saturday, June 21
 

11:00am PDT

From Online to In Person: Monetize the Client Journey
Saturday June 21, 2025 11:00am - 12:15pm PDT
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.

We’ll cover:
  • Managing first impressions on social media, your website… and in person
  • How to become more discoverable
  • Mirroring your online presence with your appointment experience
  • Professional (and on brand) conduct during a service
  • The closing, which includes referral opportunities, reviews aftercare and rebooking
Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
Featured Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

From Awkward to Authentic: The Secret to Selling Without Feeling Salesy
Saturday June 21, 2025 12:45pm - 2:00pm PDT
“I’m an esthetician, not a salesperson.” If that statement resonates with you, you’ll love this class!
This talk focuses on transforming sales in aesthetics from a dreaded task into an authentic, client-focused art form.

Attendees will learn how to:
  • leverage emotional connections
  • educate clients on the value of products or additional treatments
  • build trust for consistent sales
  • feel genuinely excited about recommending home care
Product sales support your business growth and increase your revenue, but that’s not going to make the process easier for you. Join us to learn how to embrace homecare recommendations and build loyalty in the process!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Helen Coquin

Helen Coquin

Licensed Esthetician | Med Spa Owner | Esthetician Coach, Chic MD
Helen is a licensed medical esthetician with over a decade of experience in the skincare industry. She began her career as a solo esthetician before becoming the lead esthetician at a renowned plastic surgery practice in Austin, TX. Helen later founded her own med spa, scaling it... Read More →
Saturday June 21, 2025 12:45pm - 2:00pm PDT
Room W215

2:30pm PDT

Reputation Revolution: Leverage Reviews to Grow Your Beauty Business
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Did you know that nearly all consumers - 97% - read online reviews before deciding on a salon or spa? Even more compelling, a one-star increase on Yelp can boost your revenue by up to 9%! In today's digital landscape, managing your online reputation isn't just important—it's essential.

In this power-packed 75-minute workshop, beauty business coach Aydin Asli will reveal how to leverage online reviews to attract more clients and dramatically grow your business.

What You'll Master:
  • Target the Right Platforms & Dominate Online: Discover which review sites (Yelp, Google, etc.) are crucial for salons and spas. Learn to control the narrative and attract more clients.
  • Build a Review Engine & Boost Revenue: Implement a simple system to consistently gather positive reviews from happy clients. Drive growth with the power of these reviews.
  • Turn Negative Feedback into Gold: Learn to respond to negative reviews professionally, protect your reputation, and even win back unhappy clients.
  • Unlock the Power of AI: Explore how AI tools can analyze reviews, identify trends, and help you craft effective responses, saving time and effort.
  • Boost Your Offline Presence: Learn to showcase your stellar online reputation in your salon/spa and marketing materials.
This workshop isn’t just about learning - it’s about doing. Engage in hands-on exercises and real-world role-playing to practice responding to challenging reviews and building a proactive strategy. Walk away with actionable techniques that can transform your online presence immediately.

Attendees will benefit from Aydin Asli's expert guidance, tailored to the beauty industry.

Don't wait! Space is limited. Register now and take control of your online reputation to fuel your salon or spa's success.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Aydin Asli

Aydin Asli

Beauty Business Coach | Marketing & Social Media Strategist | Pragmatic Institute Certified, Yocale
Aydin is a Beauty Business Coach and Marketing & Social Media Strategist at Yocale, and is a passionate advocate for business owners in the salon and beauty industry. With a wealth of experience working with top salon professionals in Canada and the United States. Aydin is dedicated... Read More →
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Room W215
 
Sunday, June 22
 

11:00am PDT

How to Be a Social Media Trendsetter in the Spa Market
Sunday June 22, 2025 11:00am - 12:15pm PDT
If you struggle with the question, “What should I post?” This is the class for you!

Nothing can help you earn more money and grow your business than a rich and dynamic social media presence. The content you create for your social media platform can set you apart from the competition.

In this session L+A will share the importance of spotting trends on social media. We’ll showcase how following cultural influencers, music influencers, and other medical + spa skin care influencers will help you take the pulse of the overall social media landscape.

L+A will share how to digest this social media overview and distill it down into messages for your medical + spa skin care business. Attendees will learn how to turn those trends into content that relates to your medical + spa skin care business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Co-Founder
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Featured Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Co-Founder
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Sunday June 22, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

Membership Mastery: Building a High-Retention, High-Profit Client Base
Sunday June 22, 2025 12:45pm - 2:00pm PDT
In today’s competitive beauty and wellness industry, a one-time service is no longer enough—successful businesses thrive on long-term client relationships and predictable revenue streams. Membership programs offer a powerful way to build trust, increase retention, and create a steady income flow, all while enhancing the client experience.
In this session, we’ll dive deep into the strategies that make membership models successful, from structuring irresistible offers to marketing them effectively.
Key Takeaways:
  • The Membership Mindset: How memberships build client trust, increase retention, and drive predictable revenue.
  • Pricing & Packaging for Profit: Structuring memberships that feel like a no-brainer for clients while ensuring strong profit margins.
  • Psychology of Premium Clients: How to attract and retain legacy clients who value expertise and are willing to pay a premium.
  • Beyond Discounts: Creating a membership model that enhances exclusivity and long-term commitment without undervaluing services.
  • Implementation & Marketing: A roadmap for launching and sustaining a thriving membership program that supports business growth.
Whether you're new to memberships or looking to refine your current approach, this class will provide you with the tools and insights to build a program that boosts both client loyalty and profitability.
Don’t leave money on the table—transform your business with a membership model that ensures long-term success and sustainable growth!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Featured Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Sunday June 22, 2025 12:45pm - 2:00pm PDT
Room W215

2:30pm PDT

Creating a Unique Brand that Lasts, with Savanna Boda
Sunday June 22, 2025 2:30pm - 3:45pm PDT
In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

*** Savanna Boda is ALSO teaching a two hour MASTER CLASS called, "Building a Brand That Endures: An Interactive Masterclass with Savanna Boda." If you want a more robust and/or interactive session, select that class during registration. 

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Featured Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Sunday June 22, 2025 2:30pm - 3:45pm PDT
Room W215
 
Monday, June 23
 

11:00am PDT

Essential Steps for Solo Spa Success
Monday June 23, 2025 11:00am - 12:15pm PDT
Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:
  • fundamental business planning
  • service pricing strategies
  • client retention techniques
  • effective social media marketing… and more.
Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, Director of Education
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

Scale Like a Startup: Growth Marketing Strategies for Your Spa & Beauty Business
Monday June 23, 2025 12:45pm - 2:00pm PDT
In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability.

This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.

What’s in it for you? 
  • Learn actionable strategies and tactics to expand your businesses
  • Understand the key concepts for attracting new clients and building loyalty
  • Leverage digital marketing through marketing automation, social media, and AI
Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.
Speakers
avatar for Ashley Scobey

Ashley Scobey

Executive Director, Associated Skin Care Professionals (ASCP)
Ashley Scobey is the Executive Director of Associated Skin Care Professionals (ASCP), the nation’s largest and most comprehensive association for estheticians and skin care professionals. Ashley brings more than 12 years of marketing leadership at tech start-ups with a focus on... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W215
 
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