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Saturday, June 21
 

11:00am PDT

Essential Steps for Solo Spa Success
Saturday June 21, 2025 11:00am - 12:15pm PDT
Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:
  • fundamental business planning
  • service pricing strategies
  • client retention techniques
  • effective social media marketing… and more.
Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, Director of Education
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Featured Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, Director of Education
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W223

11:00am PDT

Owner Insights: A Peer-to-Peer Panel for Salon & Spa Operators
Saturday June 21, 2025 11:00am - 12:30pm PDT
Join moderator Bonnie Bonadeo for a dynamic and interactive session where successful salon and spa owners-panelists share their journeys, challenges, and strategies for achieving excellence in their salon, spa or wellness operation.
Interact with experienced industry leaders/owners who have built thriving businesses by mastering client retention, navigating market trends, and cultivating strong team cultures. If you own a beauty business, this is a MUST ATTEND session for growing your business and building your network.

What to Expect:
  1. Real-world advice from experienced panelists on overcoming common hurdles including communication, building a dependable team, and growing as a leader.
  2. Insights into innovative business practices, from operational excellence to leveraging automation and the latest technology.
  3. Practical tips on building a loyal client base and maintaining financial stability.
  4. An opportunity to engage directly with the panelists through Q&A, gaining actionable takeaways to apply in your business.
Whether you're a seasoned owner or just starting out, this class will provide you with invaluable knowledge and inspiration to take your salon, spa or wellness business to the next level.
Don’t miss this chance to learn from your peers, connect with like-minded beauty and spa colleagues and improve your business!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Saturday June 21, 2025 11:00am - 12:30pm PDT
Room W225

1:30pm PDT

Owner Exchange: Collaborative Roundtables for Salon & Spa Success
Saturday June 21, 2025 1:30pm - 3:00pm PDT
Join fellow salon and spa owners in this engaging and interactive roundtable session designed to foster collaboration and community. This class provides a unique opportunity to share best practices, brainstorm solutions, and tackle common industry challenges in a supportive, peer-driven environment.

What You’ll Gain:
  1. Practical strategies for overcoming hurdles like staffing, client retention, and rising operational costs.
  2. Insights into innovative approaches for core areas of your business including sales, operations, marketing, education and your mindset.
  3. Open dialogue with fellow owners to exchange ideas and experiences that can inspire new perspectives.
  4. A network of like-minded professionals who understand the unique demands of owning and operating a salon or spa.
Whether you’re navigating growth, optimizing your business, or seeking fresh ideas, this roundtable session, moderated by industry expert Bonnie Bonadeo, is the perfect platform to learn, share, and build connections with industry peers. Bring your questions, challenges, and expertise to the table and leave with actionable solutions and newfound community support!

This class is for owners/operators only. To ensure effective solution-sharing and networking ONLY owners/operators can attend this session. Thank you for adhering to this requirement. 

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Saturday June 21, 2025 1:30pm - 3:00pm PDT
Room W225

2:30pm PDT

Scaling Your Spa Operation: Advanced Strategies for Growth & Innovation
Saturday June 21, 2025 2:30pm - 3:45pm PDT
This is an intensive session for established spa owners that focuses on integrating cutting-edge wellness technologies and maximizing profitability.

This interactive session will cover advanced topics, including:
  • digital wellness platforms
  • treatment automation systems
  • staff development programs
  • data-driven decision-making… and more!
Learn proven strategies to modernize your business while maintaining service excellence and expanding operations.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, Director of Education
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Room W223
 
Sunday, June 22
 

11:00am PDT

Market Research & Menu Development for Spa Success
Sunday June 22, 2025 11:00am - 12:15pm PDT
This focused course emphasizes the essential steps of conducting market research and developing a tailored treatment menu to position your spa for success. Perfect for aspiring spa owners and industry professionals seeking to refine their offerings, this program equips you with the tools to stand out in your market and attract your ideal clientele.

In this course, you will:
  • Master market research essentials: Identify your target audience, evaluate competitors, and uncover lucrative opportunities in your niche.
  • Build a standout spa menu: Develop signature treatments and services that cater to your market's unique needs while maximizing profitability.
  • Design a strategic roadmap: Align your menu and service offerings with your brand identity and market demand for a cohesive and compelling experience.
Join us to gain the insights and confidence needed to create a thriving spa business tailored to your market!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Lyndsey Brantley

Lyndsey Brantley

CEO, Medical Aesthetics Practitioner, Camellia Alise Spa and Aesthetics Institute
From blueprints to beauty routines, Lyndsey Brantley knows how to build something amazing! After transitioning from Structural Engineer to Medical Aesthetics and tackling sensitive skin issues, she launched Camellia Alise Skincare, a line of natural skincare solutions for razor bumps... Read More →
Sunday June 22, 2025 11:00am - 12:15pm PDT
Room W223

11:00am PDT

Solo Success: Peer-to-Peer Panel for Independent Beauty & Wellness Professionals
Sunday June 22, 2025 11:00am - 12:30pm PDT
Step into an empowering session designed for solo hairdressers, estheticians, and wellness professionals who are navigating the beauty industry on their own terms. This panel features successful independent professionals who have built thriving businesses while maintaining creativity, flexibility, and work-life balance.

What You’ll Gain:
  1. Proven strategies for managing and growing a solo practice, from pricing services to building a loyal client base.
  2. Tips on leveraging social media, branding, and marketing to stand out in a competitive market.
  3. Real-world advice on overcoming challenges like time management, burnout, and scaling operations.
  4. Insights into creating personalized services to keep clients coming back.
Moderated by Bonnie Bonadeo, this interactive panel provides the opportunity to learn from peers who have mastered the art of solo entrepreneurship in the beauty and wellness industry. Bring your questions, share your experiences, and leave inspired with actionable ideas to elevate your independent business (and still have a life)!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Sunday June 22, 2025 11:00am - 12:30pm PDT
Room W225

1:30pm PDT

Solopreneur Roundtables: Stronger Together
Sunday June 22, 2025 1:30pm - 3:00pm PDT
Join this interactive and collaborative session tailored for independent hairdressers, estheticians, and wellness professionals. Unlike traditional panels, these roundtable discussions offer a chance to engage directly with peers, exchange ideas, and share solutions in a supportive and dynamic environment.

What You’ll Experience:
  1. Small group discussions on topics like pricing, client retention, branding, and social media marketing.
  2. Real-world strategies shared by your fellow solo professionals who understand the unique challenges of independent work.
  3. Opportunities to brainstorm, problem-solve, and build connections with like-minded industry peers.
  4. A collaborative atmosphere that fosters creativity, community, and actionable takeaways.
Whether you’re an experienced solopreneur or just starting out, these roundtable sessions will provide you with fresh perspectives and practical tools to help you thrive in the beauty and wellness industry. Bring your challenges and insights and prepare to be inspired!

This class is for solo operators only (no owners, managers, booth renters or students please). To ensure effective solution-sharing and networking ONLY solo operators/businesses of one can attend this session. Thank you for adhering to this requirement. 

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Sunday June 22, 2025 1:30pm - 3:00pm PDT
Room W225
 
Monday, June 23
 

11:00am PDT

Essential Steps for Solo Spa Success
Monday June 23, 2025 11:00am - 12:15pm PDT
Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:
  • fundamental business planning
  • service pricing strategies
  • client retention techniques
  • effective social media marketing… and more.
Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, Director of Education
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W215

11:00am PDT

Strategies to Becoming an Award-Winning Business | A Panel Discussion
Monday June 23, 2025 11:00am - 12:15pm PDT
What sets an award-winning business apart from the competition? Achieving recognition—whether it’s a local title or a national award—gives your business credibility and visibility, positioning you as a leader in the industry.

Join Nicole Altavilla, head of content at American Spa, as she moderates a dynamic panel of spa business leaders who have earned the prestigious honor of being winners or finalists in the 2024 Professional’s Choice Awards. These experts will share their insider secrets for building a standout business.

Topics covered will include:
  • Enhancing the client experience to create loyal customers.
  • Leveraging awards to gain an edge in a competitive market.
  • Staying ahead of trends and positioning your brand as an innovator.
  • Proven strategies for marketing and social media engagement to amplify your business’s impact.
Whether you’re a spa owner, a solo practitioner, or the founder of a skincare brand, this session will provide the actionable insights you need to achieve the seal of approval that takes your business to the next level.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Nicole Altavilla

Nicole Altavilla

Head of Content, American Spa
As the head of content at American Spa, Nicole Altavilla is responsible for managing and overseeing all aspects of content creation and strategy across American Spa’s different media platforms, including the print magazine, its website, engaging newsletters, and the prestigious... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W225

12:45pm PDT

Leading with Heart and Edge- Becoming an Emotional Intelligent Leader
Monday June 23, 2025 12:45pm - 2:00pm PDT
Emotional intelligence is the cornerstone of effective leadership, particularly in a people-centric salon, spa or wellness business. Leading with heart involves a deep understanding and connection with people, fostering trust and loyalty.

Conversely, leading with an edge demands assertiveness, resilience, and the ability to make tough decisions when necessary. Striking a balance between the two is vital to inspiring and motivating teams, driving innovation, and effectively navigating challenges.

Leaders who combine heart and edge create a dynamic environment where empathy and strength converge, leading to sustainable success, meaningful relationships, and long-term employees.

Key takeaways for attendees:
  1. How to use emotional intelligence to build stronger relationships with team members
  2. Techniques for making tough decisions with empathy and fairness
  3. Ways to create a positive, dynamic environment that retains employees and inspires innovation
In this class, salon & spa leaders will learn actionable strategies to foster trust, inspire loyalty, and confidently navigate challenges, creating a workplace culture that motivates teams and drives long-term success.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W223
 
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