IECSC Las Vegas 2025

This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.

We’ll cover:

• Managing first impressions on social media, your website… and in person
• How to become more discoverable
• Mirroring your online presence with your appointment experience
• Professional (and on brand) conduct during a service
• The closing, which includes referral opportunities, reviews aftercare and rebooking

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

“I’m an esthetician, not a salesperson.” If that statement resonates with you, you’ll love this class!
This talk focuses on transforming sales in aesthetics from a dreaded task into an authentic, client-focused art form.

Attendees will learn how to:

• leverage emotional connections
• educate clients on the value of products or additional treatments
• build trust for consistent sales
• feel genuinely excited about recommending home care

Recommending home care is an important part of client success, but it doesn’t always come naturally. Join our class to learn how to simplify the sales process and build client loyalty in the process.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Dominar el arte de realzar las cejas requiere más que habilidades básicas: exige comprender técnicas avanzadas y personalización. Esta clase integral está diseñada para profesionales de la belleza que desean llevar su experiencia al siguiente nivel en mapeo de cejas, tinte de precisión e innovador laminado.

Al final de este curso, los participantes serán capaces de:

• Realizar técnicas avanzadas de mapeo de cejas y tinte de precisión adaptadas a las estructuras faciales de cada cliente.
• Crear formulaciones de tinte personalizadas para lograr una mejora de color natural y duradera para diversos tonos de piel y colores de cabello.
• Ejecutar métodos innovadores de laminado que proporcionen cejas estructuradas y consistentes con resultados de larga duración.

Únete a nosotros y perfecciona tus habilidades para destacar en la competitiva industria de la belleza, asegurando que tus clientes se vayan con cejas tan únicas y expertamente diseñadas como ellos.

Esta clase es sólo en español.

Aproveche al máximo su experiencia en el espectáculo tomando una clase de conferencia y ampliando sus conocimientos profesionales. Agregue esta clase a su carrito durante el registro.

This presentation is designed to help beauty, spa and wellness pros prioritize their well-being and build resilience against the unique challenges of our profession.

By exploring burnout from a holistic perspective, you’ll learn practical strategies to maintain your physical, emotional, and spiritual health while sustaining your passion for helping others.

Attendees will learn:

• the root causes of burnout, recognizing its warning signs
• how imbalance between stress and recovery impacts practitioners
• ways to fuel your energy through simple, nutritious meal preparation and immune-boosting superfoods
• how to combat physical strain, through targeted stretches, ergonomic adjustments, and energizing exercises, tailored to the demands of your work
• grounding and gratitude practices to reconnect you with your purpose, release negativity, and foster a positive mindset, ensuring you remain inspired and aligned with your values
• how to cultivate mental resilience through mindfulness techniques, boundary-setting, and journaling, enabling you to manage stress and maintain emotional stability
• Optimize your sleep routine, supporting immune health, and honoring your limitations to sustain productivity and passion

Together, we’ll learn to create a burnout-proof practice by designing a calming work environment, building a supportive network, and embracing a sustainable growth mindset.
With these tools, you’ll restore balance, recharge your energy, and thrive both personally and professionally as a resilient practitioner!

"True balance comes when your heart, mind, and hands work in harmony—your heart fuels passion, your mind guides intention, and your hands create transformation." - Jillian Wright


**Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Did you know that nearly all consumers - 97% - read online reviews before deciding on a salon or spa? Even more compelling, a one-star increase on Yelp can boost your revenue by up to 9%! In today's digital landscape, managing your online reputation isn't just important—it's essential.

In this power-packed 75-minute workshop, beauty business coach Aydin Asli will reveal how to leverage online reviews to attract more clients and dramatically grow your business.

What You'll Master:

• Target the Right Platforms & Dominate Online: Discover which review sites (Yelp, Google, etc.) are crucial for salons and spas. Learn to control the narrative and attract more clients.
• Build a Review Engine & Boost Revenue: Implement a simple system to consistently gather positive reviews from happy clients. Drive growth with the power of these reviews.
• Turn Negative Feedback into Gold: Learn to respond to negative reviews professionally, protect your reputation, and even win back unhappy clients.
• Unlock the Power of AI: Explore how AI tools can analyze reviews, identify trends, and help you craft effective responses, saving time and effort.
• Boost Your Offline Presence: Learn to showcase your stellar online reputation in your salon/spa and marketing materials.

This workshop isn’t just about learning - it’s about doing. Engage in hands-on exercises and real-world role-playing to practice responding to challenging reviews and building a proactive strategy. Walk away with actionable techniques that can transform your online presence immediately.

Attendees will benefit from Aydin Asli's expert guidance, tailored to the beauty industry.

Don't wait! Space is limited. Register now and take control of your online reputation to fuel your salon or spa's success.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

In the beauty industry, time is money—and this class is designed to help you get more of both. Specifically created for professional waxers, this session will teach you how to dramatically reduce your Brazilian wax appointment time to just 15 minutes without sacrificing quality. By working smarter, not harder, you can increase your profitability and attract more clients who value quick and efficient service.

Here’s what you’ll gain from this high-impact class:

• Proven techniques to accelerate your Brazilian wax appointments to 15 minutes
• Strategies to enhance client comfort and satisfaction, making fast waxing a key selling point
• Expert tips on attracting and retaining more clients for Brazilian waxes, filling your schedule faster
• A live demo to showcase these techniques in action

By waxing faster, you’ll not only maximize profits but also cater to clients who appreciate a swift, less painful appointment. Don’t miss this opportunity to transform your treatment room efficiency and boost your income!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

In today’s competitive beauty and wellness industry, a one-time service is no longer enough—successful businesses thrive on long-term client relationships and predictable revenue streams. Membership programs offer a powerful way to build trust, increase retention, and create a steady income flow, all while enhancing the client experience.
In this session, we’ll dive deep into the strategies that make membership models successful, from structuring irresistible offers to marketing them effectively.
Key Takeaways:

• The Membership Mindset: How memberships build client trust, increase retention, and drive predictable revenue.
• Pricing & Packaging for Profit: Structuring memberships that feel like a no-brainer for clients while ensuring strong profit margins.
• Psychology of Premium Clients: How to attract and retain legacy clients who value expertise and are willing to pay a premium.
• Beyond Discounts: Creating a membership model that enhances exclusivity and long-term commitment without undervaluing services.
• Implementation & Marketing: A roadmap for launching and sustaining a thriving membership program that supports business growth.

Whether you're new to memberships or looking to refine your current approach, this class will provide you with the tools and insights to build a program that boosts both client loyalty and profitability.
Don’t leave money on the table—transform your business with a membership model that ensures long-term success and sustainable growth!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Are you ready to transform from a lash tech to a lash artist? The secret lies in mastering lash styling and customization. If you've been using the same lash map on every client and hoping for the best, it's time to change your approach. This immersive class will teach you how to confidently look at client’s unique eye features, figure out the best way to style them, delivering results that go beyond the ordinary.

Gone are the days of one-size-fits-all lashes—today’s clients crave bespoke looks that make their eyes pop. Learn how to create tailored lashes that not only elevate your artistry but also allow you to charge premium prices and keep your books full.

What to Expect:

• Interactive Demonstration: Watch a live demo showcasing how to style based on your client’s features and how to communicate your new styling skills with your clients.
• Artistry in Action: Discover how to infuse creativity into your lash appointments, transforming each set into a work of art.
• Your questions… answered!

Whether you're new to lash styling or ready to refine your technique, this class will provide you with the tools and confidence to stand out in the competitive lash industry. It's time to go beyond basic and become a true lash artist!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

*** This class is sold out, but Savanna is presenting an in-dept, Master Class on branding as well. You can select her master class during registration under the "IBS" class offerings. 

In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

*** Savanna Boda is ALSO teaching a two hour MASTER CLASS called, "Building a Brand That Endures: An Interactive Masterclass with Savanna Boda." If you want a more robust and/or interactive session, select that class during registration.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Mastering the art of brow enhancement requires more than basic skills—it demands an understanding of advanced techniques and customization. This comprehensive class is designed for beauty professionals who want to elevate their expertise in brow mapping, precision tinting, and innovative lamination.

By the end of this course, participants will be able to:

• Perform advanced brow mapping and precision tinting techniques tailored to individual client facial structures
• Create customized tint formulations to achieve natural, lasting color enhancement for various skin tones and hair colors
• Execute innovative lamination methods that deliver consistent, structured brows with long-lasting results.

Join us and refine your skills to stand out in the competitive beauty industry, ensuring that your clients leave with brows that are as unique and expertly crafted as they are.

In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability.

This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.

What’s in it for you? 

• Learn actionable strategies and tactics to expand your businesses
• Understand the key concepts for attracting new clients and building loyalty
• Leverage digital marketing through marketing automation, social media, and AI

Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.