IECSC Las Vegas 2025

Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:

• fundamental business planning
• service pricing strategies
• client retention techniques
• effective social media marketing… and more.

Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.

This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.

We’ll cover:

• Managing first impressions on social media, your website… and in person
• How to become more discoverable
• Mirroring your online presence with your appointment experience
• Professional (and on brand) conduct during a service
• The closing, which includes referral opportunities, reviews aftercare and rebooking

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

“I’m an esthetician, not a salesperson.” If that statement resonates with you, you’ll love this class!
This talk focuses on transforming sales in aesthetics from a dreaded task into an authentic, client-focused art form.

Attendees will learn how to:

• leverage emotional connections
• educate clients on the value of products or additional treatments
• build trust for consistent sales
• feel genuinely excited about recommending home care

Recommending home care is an important part of client success, but it doesn’t always come naturally. Join our class to learn how to simplify the sales process and build client loyalty in the process.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

This presentation is designed to help beauty, spa and wellness pros prioritize their well-being and build resilience against the unique challenges of our profession.

By exploring burnout from a holistic perspective, you’ll learn practical strategies to maintain your physical, emotional, and spiritual health while sustaining your passion for helping others.

Attendees will learn:

• the root causes of burnout, recognizing its warning signs
• how imbalance between stress and recovery impacts practitioners
• ways to fuel your energy through simple, nutritious meal preparation and immune-boosting superfoods
• how to combat physical strain, through targeted stretches, ergonomic adjustments, and energizing exercises, tailored to the demands of your work
• grounding and gratitude practices to reconnect you with your purpose, release negativity, and foster a positive mindset, ensuring you remain inspired and aligned with your values
• how to cultivate mental resilience through mindfulness techniques, boundary-setting, and journaling, enabling you to manage stress and maintain emotional stability
• Optimize your sleep routine, supporting immune health, and honoring your limitations to sustain productivity and passion

Together, we’ll learn to create a burnout-proof practice by designing a calming work environment, building a supportive network, and embracing a sustainable growth mindset.
With these tools, you’ll restore balance, recharge your energy, and thrive both personally and professionally as a resilient practitioner!

"True balance comes when your heart, mind, and hands work in harmony—your heart fuels passion, your mind guides intention, and your hands create transformation." - Jillian Wright


**Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Did you know that nearly all consumers - 97% - read online reviews before deciding on a salon or spa? Even more compelling, a one-star increase on Yelp can boost your revenue by up to 9%! In today's digital landscape, managing your online reputation isn't just important—it's essential.

In this power-packed 75-minute workshop, beauty business coach Aydin Asli will reveal how to leverage online reviews to attract more clients and dramatically grow your business.

What You'll Master:

• Target the Right Platforms & Dominate Online: Discover which review sites (Yelp, Google, etc.) are crucial for salons and spas. Learn to control the narrative and attract more clients.
• Build a Review Engine & Boost Revenue: Implement a simple system to consistently gather positive reviews from happy clients. Drive growth with the power of these reviews.
• Turn Negative Feedback into Gold: Learn to respond to negative reviews professionally, protect your reputation, and even win back unhappy clients.
• Unlock the Power of AI: Explore how AI tools can analyze reviews, identify trends, and help you craft effective responses, saving time and effort.
• Boost Your Offline Presence: Learn to showcase your stellar online reputation in your salon/spa and marketing materials.

This workshop isn’t just about learning - it’s about doing. Engage in hands-on exercises and real-world role-playing to practice responding to challenging reviews and building a proactive strategy. Walk away with actionable techniques that can transform your online presence immediately.

Attendees will benefit from Aydin Asli's expert guidance, tailored to the beauty industry.

Don't wait! Space is limited. Register now and take control of your online reputation to fuel your salon or spa's success.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

In today’s competitive beauty and wellness industry, a one-time service is no longer enough—successful businesses thrive on long-term client relationships and predictable revenue streams. Membership programs offer a powerful way to build trust, increase retention, and create a steady income flow, all while enhancing the client experience.
In this session, we’ll dive deep into the strategies that make membership models successful, from structuring irresistible offers to marketing them effectively.
Key Takeaways:

• The Membership Mindset: How memberships build client trust, increase retention, and drive predictable revenue.
• Pricing & Packaging for Profit: Structuring memberships that feel like a no-brainer for clients while ensuring strong profit margins.
• Psychology of Premium Clients: How to attract and retain legacy clients who value expertise and are willing to pay a premium.
• Beyond Discounts: Creating a membership model that enhances exclusivity and long-term commitment without undervaluing services.
• Implementation & Marketing: A roadmap for launching and sustaining a thriving membership program that supports business growth.

Whether you're new to memberships or looking to refine your current approach, this class will provide you with the tools and insights to build a program that boosts both client loyalty and profitability.
Don’t leave money on the table—transform your business with a membership model that ensures long-term success and sustainable growth!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Are you struggling to achieve deep, restorative sleep? This dynamic 75-minute workshop is designed to empower spa professionals with tools to support their clients' sleep wellness, as well as their own.
You’ll explore the perfect blend of modern sleep science and ancient wisdom from Ayurveda to promote quality rest.

The session will cover:

• natural remedies
• sleep-enhancing nutrition
• bedtime rituals rooted in mindfulness & holistic practices
• how to incorporate sleep wellness into your spa or wellness menu, offering treatments that cater to this essential health aspect

In addition to these learning outcomes, practical guidance will be provided on how to share effective sleep tips with clients, helping them establish better routines at home.

Whether you’re expanding your spa’s services or seeking ways to enrich your clients’ health or your own well-being, this workshop provides actionable insights into integrating sleep wellness into your practice.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

*** This class is sold out, but Savanna is presenting an in-dept, Master Class on branding as well. You can select her master class during registration under the "IBS" class offerings. 

In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

*** Savanna Boda is ALSO teaching a two hour MASTER CLASS called, "Building a Brand That Endures: An Interactive Masterclass with Savanna Boda." If you want a more robust and/or interactive session, select that class during registration.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability.

This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.

What’s in it for you? 

• Learn actionable strategies and tactics to expand your businesses
• Understand the key concepts for attracting new clients and building loyalty
• Leverage digital marketing through marketing automation, social media, and AI

Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.