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Saturday, June 21
 

11:00am PDT

[SOLD OUT] Essential Steps for Solo Spa Success
Saturday June 21, 2025 11:00am - 12:15pm PDT
Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:
  • fundamental business planning
  • service pricing strategies
  • client retention techniques
  • effective social media marketing… and more.
Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, SpaSOS
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Featured Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, SpaSOS
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W223

11:00am PDT

From Online to In Person: Monetize the Client Journey
Saturday June 21, 2025 11:00am - 12:15pm PDT
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.

We’ll cover:
  • Managing first impressions on social media, your website… and in person
  • How to become more discoverable
  • Mirroring your online presence with your appointment experience
  • Professional (and on brand) conduct during a service
  • The closing, which includes referral opportunities, reviews aftercare and rebooking
Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Featured Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W215

11:00am PDT

Owner Insights: A Peer-to-Peer Panel for Salon & Spa Operators
Saturday June 21, 2025 11:00am - 12:30pm PDT
Join moderator Bonnie Bonadeo for a dynamic and interactive session where successful salon and spa owners-panelists share their journeys, challenges, and strategies for achieving excellence in their salon, spa or wellness operation.
Interact with experienced industry leaders/owners who have built thriving businesses by mastering client retention, navigating market trends, and cultivating strong team cultures. If you own a beauty business, this is a MUST ATTEND session for growing your business and building your network.

What to Expect:
  1. Real-world advice from experienced panelists on overcoming common hurdles including communication, building a dependable team, and growing as a leader.
  2. Insights into innovative business practices, from operational excellence to leveraging automation and the latest technology.
  3. Practical tips on building a loyal client base and maintaining financial stability.
  4. An opportunity to engage directly with the panelists through Q&A, gaining actionable takeaways to apply in your business.
Whether you're a seasoned owner or just starting out, this class will provide you with invaluable knowledge and inspiration to take your salon, spa or wellness business to the next level.
Don’t miss this chance to learn from your peers, connect with like-minded beauty and spa colleagues and improve your business!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Saturday June 21, 2025 11:00am - 12:30pm PDT
Room W225

12:45pm PDT

[SELL OUT RISK] From Awkward to Authentic: The Secret to Selling Without Feeling Salesy
Saturday June 21, 2025 12:45pm - 2:00pm PDT
“I’m an esthetician, not a salesperson.” If that statement resonates with you, you’ll love this class!
This talk focuses on transforming sales in aesthetics from a dreaded task into an authentic, client-focused art form.

Attendees will learn how to:
  • leverage emotional connections
  • educate clients on the value of products or additional treatments
  • build trust for consistent sales
  • feel genuinely excited about recommending home care
Recommending home care is an important part of client success, but it doesn’t always come naturally. Join our class to learn how to simplify the sales process and build client loyalty in the process.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Helen Coquin

Helen Coquin

Licensed Esthetician | Med Spa Owner | Esthetician Coach, Chic MD
Helen is a licensed medical esthetician with over a decade of experience in the skincare industry. She began her career as a solo esthetician before becoming the lead esthetician at a renowned plastic surgery practice in Austin, TX. Helen later founded her own med spa, scaling it... Read More →
Saturday June 21, 2025 12:45pm - 2:00pm PDT
Room W215

1:30pm PDT

Owner Exchange: Collaborative Roundtables for Salon & Spa Success
Saturday June 21, 2025 1:30pm - 3:00pm PDT
Join fellow salon and spa owners in this engaging and interactive roundtable session designed to foster collaboration and community. This class provides a unique opportunity to share best practices, brainstorm solutions, and tackle common industry challenges in a supportive, peer-driven environment.

What You’ll Gain:
  1. Practical strategies for overcoming hurdles like staffing, client retention, and rising operational costs.
  2. Insights into innovative approaches for core areas of your business including sales, operations, marketing, education and your mindset.
  3. Open dialogue with fellow owners to exchange ideas and experiences that can inspire new perspectives.
  4. A network of like-minded professionals who understand the unique demands of owning and operating a salon or spa.
Whether you’re navigating growth, optimizing your business, or seeking fresh ideas, this roundtable session, moderated by industry expert Bonnie Bonadeo, is the perfect platform to learn, share, and build connections with industry peers. Bring your questions, challenges, and expertise to the table and leave with actionable solutions and newfound community support!

This class is for owners/operators only. To ensure effective solution-sharing and networking ONLY owners/operators can attend this session. Thank you for adhering to this requirement. 

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Saturday June 21, 2025 1:30pm - 3:00pm PDT
Room W225

2:30pm PDT

The Resilient Practitioner: A Mind-Body-Spirit Approach to Burnout
Saturday June 21, 2025 2:30pm - 3:45pm PDT
This presentation is designed to help beauty, spa and wellness pros prioritize their well-being and build resilience against the unique challenges of our profession.

By exploring burnout from a holistic perspective, you’ll learn practical strategies to maintain your physical, emotional, and spiritual health while sustaining your passion for helping others.

Attendees will learn:
  • the root causes of burnout, recognizing its warning signs
  • how imbalance between stress and recovery impacts practitioners
  • ways to fuel your energy through simple, nutritious meal preparation and immune-boosting superfoods
  • how to combat physical strain, through targeted stretches, ergonomic adjustments, and energizing exercises, tailored to the demands of your work
  • grounding and gratitude practices to reconnect you with your purpose, release negativity, and foster a positive mindset, ensuring you remain inspired and aligned with your values
  • how to cultivate mental resilience through mindfulness techniques, boundary-setting, and journaling, enabling you to manage stress and maintain emotional stability
  • Optimize your sleep routine, supporting immune health, and honoring your limitations to sustain productivity and passion
Together, we’ll learn to create a burnout-proof practice by designing a calming work environment, building a supportive network, and embracing a sustainable growth mindset.
With these tools, you’ll restore balance, recharge your energy, and thrive both personally and professionally as a resilient practitioner!

"True balance comes when your heart, mind, and hands work in harmony—your heart fuels passion, your mind guides intention, and your hands create transformation." - Jillian Wright


**Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Jillian Wright

Jillian Wright

Founder/Master Aesthetician, The Business of Skin
With a lifelong passion for creativity and healthy skin, Jillian Wright quickly realized that facial aesthetics was her calling. After establishing herself as a highly sought-after aesthetician and opening an eponymous NYC-based spa and skincare brand, her entrepreneurial spirit continued... Read More →
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Room W221

2:30pm PDT

Reputation Revolution: Leverage Reviews to Grow Your Beauty Business
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Did you know that nearly all consumers - 97% - read online reviews before deciding on a salon or spa? Even more compelling, a one-star increase on Yelp can boost your revenue by up to 9%! In today's digital landscape, managing your online reputation isn't just important—it's essential.

In this power-packed 75-minute workshop, beauty business coach Aydin Asli will reveal how to leverage online reviews to attract more clients and dramatically grow your business.

What You'll Master:
  • Target the Right Platforms & Dominate Online: Discover which review sites (Yelp, Google, etc.) are crucial for salons and spas. Learn to control the narrative and attract more clients.
  • Build a Review Engine & Boost Revenue: Implement a simple system to consistently gather positive reviews from happy clients. Drive growth with the power of these reviews.
  • Turn Negative Feedback into Gold: Learn to respond to negative reviews professionally, protect your reputation, and even win back unhappy clients.
  • Unlock the Power of AI: Explore how AI tools can analyze reviews, identify trends, and help you craft effective responses, saving time and effort.
  • Boost Your Offline Presence: Learn to showcase your stellar online reputation in your salon/spa and marketing materials.
This workshop isn’t just about learning - it’s about doing. Engage in hands-on exercises and real-world role-playing to practice responding to challenging reviews and building a proactive strategy. Walk away with actionable techniques that can transform your online presence immediately.

Attendees will benefit from Aydin Asli's expert guidance, tailored to the beauty industry.

Don't wait! Space is limited. Register now and take control of your online reputation to fuel your salon or spa's success.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Aydin Asli

Aydin Asli

Beauty Business Coach | Marketing & Social Media Strategist | Pragmatic Institute Certified, Yocale
Aydin is a Beauty Business Coach and Marketing & Social Media Strategist at Yocale, and is a passionate advocate for business owners in the salon and beauty industry. With a wealth of experience working with top salon professionals in Canada and the United States. Aydin is dedicated... Read More →
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Room W215
 
Sunday, June 22
 

11:00am PDT

Market Research & Menu Development for Spa Success
Sunday June 22, 2025 11:00am - 12:15pm PDT
This focused course emphasizes the essential steps of conducting market research and developing a tailored treatment menu to position your spa for success. Perfect for aspiring spa owners and industry professionals seeking to refine their offerings, this program equips you with the tools to stand out in your market and attract your ideal clientele.

In this course, you will:
  • Master market research essentials: Identify your target audience, evaluate competitors, and uncover lucrative opportunities in your niche.
  • Build a standout spa menu: Develop signature treatments and services that cater to your market's unique needs while maximizing profitability.
  • Design a strategic roadmap: Align your menu and service offerings with your brand identity and market demand for a cohesive and compelling experience.
Join us to gain the insights and confidence needed to create a thriving spa business tailored to your market!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Lyndsey Brantley

Lyndsey Brantley

CEO, Medical Aesthetics Practitioner, Camellia Alise Spa and Aesthetics Institute
From blueprints to beauty routines, Lyndsey Brantley knows how to build something amazing! After transitioning from Structural Engineer to Medical Aesthetics and tackling sensitive skin issues, she launched Camellia Alise Skincare, a line of natural skincare solutions for razor bumps... Read More →
Sunday June 22, 2025 11:00am - 12:15pm PDT
Room W223

11:00am PDT

How to Be a Social Media Trendsetter in the Spa Market
Sunday June 22, 2025 11:00am - 12:15pm PDT
If you struggle with the question, “What should I post?” This is the class for you!

Nothing can help you earn more money and grow your business than a rich and dynamic social media presence. The content you create for your social media platform can set you apart from the competition.

In this session L+A will share the importance of spotting trends on social media. We’ll showcase how following cultural influencers, music influencers, and other medical + spa skin care influencers will help you take the pulse of the overall social media landscape.

L+A will share how to digest this social media overview and distill it down into messages for your medical + spa skin care business. Attendees will learn how to turn those trends into content that relates to your medical + spa skin care business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Co-Founder
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Featured Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Co-Founder
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Sunday June 22, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

Membership Mastery: Building a High-Retention, High-Profit Client Base
Sunday June 22, 2025 12:45pm - 2:00pm PDT
In today’s competitive beauty and wellness industry, a one-time service is no longer enough—successful businesses thrive on long-term client relationships and predictable revenue streams. Membership programs offer a powerful way to build trust, increase retention, and create a steady income flow, all while enhancing the client experience.
In this session, we’ll dive deep into the strategies that make membership models successful, from structuring irresistible offers to marketing them effectively.
Key Takeaways:
  • The Membership Mindset: How memberships build client trust, increase retention, and drive predictable revenue.
  • Pricing & Packaging for Profit: Structuring memberships that feel like a no-brainer for clients while ensuring strong profit margins.
  • Psychology of Premium Clients: How to attract and retain legacy clients who value expertise and are willing to pay a premium.
  • Beyond Discounts: Creating a membership model that enhances exclusivity and long-term commitment without undervaluing services.
  • Implementation & Marketing: A roadmap for launching and sustaining a thriving membership program that supports business growth.
Whether you're new to memberships or looking to refine your current approach, this class will provide you with the tools and insights to build a program that boosts both client loyalty and profitability.
Don’t leave money on the table—transform your business with a membership model that ensures long-term success and sustainable growth!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Featured Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Sunday June 22, 2025 12:45pm - 2:00pm PDT
Room W215

1:30pm PDT

Solo But Not Alone: Real Talk, Real Strategies for Independent Pros
Sunday June 22, 2025 1:30pm - 3:00pm PDT
Join this interactive and collaborative session tailored for independent hairdressers, estheticians, and wellness professionals. Unlike traditional panels, these roundtable discussions offer a chance to engage directly with peers, exchange ideas, and share solutions in a supportive and dynamic environment.

What You’ll Experience:
  1. Small group discussions on topics like pricing, client retention, branding, and social media marketing.
  2. Real-world strategies shared by your fellow solo professionals who understand the unique challenges of independent work.
  3. Opportunities to brainstorm, problem-solve, and build connections with like-minded industry peers.
  4. A collaborative atmosphere that fosters creativity, community, and actionable takeaways.
Whether you’re an experienced solopreneur or just starting out, these roundtable sessions will provide you with fresh perspectives and practical tools to help you thrive in the beauty and wellness industry. Bring your challenges and insights and prepare to be inspired!

This class is for solo operators only (no owners, managers, booth renters or students please). To ensure effective solution-sharing and networking ONLY solo operators/businesses of one can attend this session. Thank you for adhering to this requirement. 

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Sunday June 22, 2025 1:30pm - 3:00pm PDT
Room W225

2:30pm PDT

[SOLD OUT] Creating a Unique Brand that Lasts, with Savanna Boda
Sunday June 22, 2025 2:30pm - 3:45pm PDT
*** This class is sold out, but Savanna is presenting an in-dept, Master Class on branding as well. You can select her master class during registration under the "IBS" class offerings. 

In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

*** Savanna Boda is ALSO teaching a two hour MASTER CLASS called, "Building a Brand That Endures: An Interactive Masterclass with Savanna Boda." If you want a more robust and/or interactive session, select that class during registration.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Featured Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Sunday June 22, 2025 2:30pm - 3:45pm PDT
Room W215
 
Monday, June 23
 

11:00am PDT

Essential Steps for Solo Spa Success
Monday June 23, 2025 11:00am - 12:15pm PDT
Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:
  • fundamental business planning
  • service pricing strategies
  • client retention techniques
  • effective social media marketing… and more.
Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, SpaSOS
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W215

11:00am PDT

Strategies to Becoming an Award-Winning Business | A Panel Discussion
Monday June 23, 2025 11:00am - 12:15pm PDT
What sets an award-winning business apart from the competition? Achieving recognition—whether it’s a local title or a national award—gives your business credibility and visibility, positioning you as a leader in the industry.

Join Nicole Altavilla, head of content at American Spa, as she moderates a dynamic panel of spa business leaders who have earned the prestigious honor of being winners or finalists in the 2024 Professional’s Choice Awards. These experts will share their insider secrets for building a standout business.

Topics covered will include:
  • Enhancing the client experience to create loyal customers.
  • Leveraging awards to gain an edge in a competitive market.
  • Staying ahead of trends and positioning your brand as an innovator.
  • Proven strategies for marketing and social media engagement to amplify your business’s impact.
Whether you’re a spa owner, a solo practitioner, or the founder of a skincare brand, this session will provide the actionable insights you need to achieve the seal of approval that takes your business to the next level.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Nicole Altavilla

Nicole Altavilla

Head of Content, American Spa
As the head of content at American Spa, Nicole Altavilla is responsible for managing and overseeing all aspects of content creation and strategy across American Spa’s different media platforms, including the print magazine, its website, engaging newsletters, and the prestigious... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W225

12:45pm PDT

Leading with Heart and Edge- Becoming an Emotional Intelligent Leader
Monday June 23, 2025 12:45pm - 2:00pm PDT
Emotional intelligence is the cornerstone of effective leadership, particularly in a people-centric salon, spa or wellness business. Leading with heart involves a deep understanding and connection with people, fostering trust and loyalty.

Conversely, leading with an edge demands assertiveness, resilience, and the ability to make tough decisions when necessary. Striking a balance between the two is vital to inspiring and motivating teams, driving innovation, and effectively navigating challenges.

Leaders who combine heart and edge create a dynamic environment where empathy and strength converge, leading to sustainable success, meaningful relationships, and long-term employees.

Key takeaways for attendees:
  1. How to use emotional intelligence to build stronger relationships with team members
  2. Techniques for making tough decisions with empathy and fairness
  3. Ways to create a positive, dynamic environment that retains employees and inspires innovation
In this class, salon & spa leaders will learn actionable strategies to foster trust, inspire loyalty, and confidently navigate challenges, creating a workplace culture that motivates teams and drives long-term success.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W223

12:45pm PDT

Scent-sational Success: Elevate Your Spa Business with Aromatherapy
Monday June 23, 2025 12:45pm - 2:00pm PDT
Discover the sublime world of essential oils. The unique properties of the oils and their vast healing potential makes aromatherapy a practical and profitable addition to a spa menu.

In this Scent-sational course learn about the powerful sense of smell; how to safely use and store essential oils and how to incorporate this healing modality into your personal and professional life.

Class participants will learn:
  • A brief history of aromatherapy & sense of smell
  • Recommended dosage & storage of essential oils
  • How to distinguish essential oils versus fragrances oils
  • Three (3) skincare categories and essential oils that benefits them
Whether you are a seasoned practitioner or new to the world of essential oils, this 60-min course offers valuable insights that will enhance your knowledge and skills.

Join Monique Blake, WellBEing Educator and LifeStyle Designer, and begin the journey into a modality that will bring a personalized perspective on your spa practice and your self-care.

* CE credit available for this class.
This class is perfect for all spa, wellness and beauty professionals! As an added benefit to Massage Therapists, this course (CE4020955, Scent-sational: Aromatherapy for Spa Professionals) has been approved as a live course for 1.00 CEs by the National Certification Board for Therapeutic Massage & Bodywork.

Speakers
avatar for Monique Blake

Monique Blake

WellBEing Educator and LifeStyle Designer, BEspoke Well Global, LLC
As a trusted educator, Monique Blake’s passion is to blend modern techniques and ancient wisdom to empower individuals and organizations to claim their ultimate wellBEing.Monique is a certified Clifton Strengths Finder Coach with 20 plus years of executive experience in the education... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W221

12:45pm PDT

Scale Like a Startup: Growth Marketing Strategies for Your Spa & Beauty Business
Monday June 23, 2025 12:45pm - 2:00pm PDT
In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability.

This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.

What’s in it for you? 
  • Learn actionable strategies and tactics to expand your businesses
  • Understand the key concepts for attracting new clients and building loyalty
  • Leverage digital marketing through marketing automation, social media, and AI
Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.
Speakers
avatar for Ashley Scobey

Ashley Scobey

Executive Director, Associated Skin Care Professionals (ASCP)
Ashley Scobey is the Executive Director of Associated Skin Care Professionals (ASCP), the nation’s largest and most comprehensive association for estheticians and skin care professionals. Ashley brings more than 12 years of marketing leadership at tech start-ups with a focus on... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W215
 
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