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From Online to In Person: Monetize the Client Journey
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W215
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This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.

We’ll cover:
  • Managing first impressions on social media, your website… and in person
  • How to become more discoverable
  • Mirroring your online presence with your appointment experience
  • Professional (and on brand) conduct during a service
  • The closing, which includes referral opportunities, reviews aftercare and rebooking
Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Featured Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W215
  Social Media & Marketing

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