About me
As the head of content at American Spa, Nicole Altavilla is responsible for managing and overseeing all aspects of content creation and strategy across American Spa’s different media platforms, including the print magazine, its website, engaging newsletters, and the prestigious American Spa’s Professional’s Choice Awards. An accomplished writer and editor in the spa and wellness industry for more than 18 years, Nicole is truly passionate about the topics she covers at American Spa, and enjoys researching and learning about how the industry has evolved, current trends, and what the future holds for the industry.