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Monday, June 23
 

11:00am PDT

Essential Steps for Solo Spa Success
Monday June 23, 2025 11:00am - 12:15pm PDT
Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:
  • fundamental business planning
  • service pricing strategies
  • client retention techniques
  • effective social media marketing… and more.
Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, Director of Education
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

Scale Like a Startup: Growth Marketing Strategies for Your Spa & Beauty Business
Monday June 23, 2025 12:45pm - 2:00pm PDT
In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability.

This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.

What’s in it for you? 
  • Learn actionable strategies and tactics to expand your businesses
  • Understand the key concepts for attracting new clients and building loyalty
  • Leverage digital marketing through marketing automation, social media, and AI
Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.
Speakers
avatar for Ashley Scobey

Ashley Scobey

Executive Director, Associated Skin Care Professionals (ASCP)
Ashley Scobey is the Executive Director of Associated Skin Care Professionals (ASCP), the nation’s largest and most comprehensive association for estheticians and skin care professionals. Ashley brings more than 12 years of marketing leadership at tech start-ups with a focus on... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W215
 
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