IECSC Las Vegas 2025

Essential Steps for Solo Spa Success is a comprehensive workshop designed for independent spa professionals who are ready to establish their practice.

Attendees will learn:

• fundamental business planning
• service pricing strategies
• client retention techniques
• effective social media marketing… and more.

Attendees will leave with actionable tools to transform your expertise into a thriving solo practice.

What sets an award-winning business apart from the competition? Achieving recognition—whether it’s a local title or a national award—gives your business credibility and visibility, positioning you as a leader in the industry.

Join Nicole Altavilla, head of content at American Spa, as she moderates a dynamic panel of spa business leaders who have earned the prestigious honor of being winners or finalists in the 2024 Professional’s Choice Awards. These experts will share their insider secrets for building a standout business.

Topics covered will include:

• Enhancing the client experience to create loyal customers.
• Leveraging awards to gain an edge in a competitive market.
• Staying ahead of trends and positioning your brand as an innovator.
• Proven strategies for marketing and social media engagement to amplify your business’s impact.

Whether you’re a spa owner, a solo practitioner, or the founder of a skincare brand, this session will provide the actionable insights you need to achieve the seal of approval that takes your business to the next level.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.

Emotional intelligence is the cornerstone of effective leadership, particularly in a people-centric salon, spa or wellness business. Leading with heart involves a deep understanding and connection with people, fostering trust and loyalty.

Conversely, leading with an edge demands assertiveness, resilience, and the ability to make tough decisions when necessary. Striking a balance between the two is vital to inspiring and motivating teams, driving innovation, and effectively navigating challenges.

Leaders who combine heart and edge create a dynamic environment where empathy and strength converge, leading to sustainable success, meaningful relationships, and long-term employees.

Key takeaways for attendees:

1. How to use emotional intelligence to build stronger relationships with team members
2. Techniques for making tough decisions with empathy and fairness
3. Ways to create a positive, dynamic environment that retains employees and inspires innovation

In this class, salon & spa leaders will learn actionable strategies to foster trust, inspire loyalty, and confidently navigate challenges, creating a workplace culture that motivates teams and drives long-term success.