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Monday, June 23
 

11:00am PDT

[SELL OUT RISK] Brow Perfection: Learn the Latest Innovations in Tinting & Lamination
Monday June 23, 2025 11:00am - 12:15pm PDT
Mastering the art of brow enhancement requires more than basic skills—it demands an understanding of advanced techniques and customization. This comprehensive class is designed for beauty professionals who want to elevate their expertise in brow mapping, precision tinting, and innovative lamination.

By the end of this course, participants will be able to:
  • Perform advanced brow mapping and precision tinting techniques tailored to individual client facial structures
  • Create customized tint formulations to achieve natural, lasting color enhancement for various skin tones and hair colors
  • Execute innovative lamination methods that deliver consistent, structured brows with long-lasting results.
Join us and refine your skills to stand out in the competitive beauty industry, ensuring that your clients leave with brows that are as unique and expertly crafted as they are.
Speakers
avatar for Kimberly Morfin

Kimberly Morfin

Cosmetologist, Artistry Beauty
With over six years of experience in the beauty industry, Kimberly has built a stellar reputation as a brow expert, educator, and trendsetter. As a licensed cosmetologist and senior laser technician, Kimberly has served more than 1,500 satisfied clients, while also training and certifying... Read More →
Monday June 23, 2025 11:00am - 12:15pm PDT
Room W221

12:45pm PDT

Scale Like a Startup: Growth Marketing Strategies for Your Spa & Beauty Business
Monday June 23, 2025 12:45pm - 2:00pm PDT
In today’s competitive environment, growth requires more than a great menu and enticing branding—it demands strategic marketing, innovative thinking, and scalability.

This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.

What’s in it for you? 
  • Learn actionable strategies and tactics to expand your businesses
  • Understand the key concepts for attracting new clients and building loyalty
  • Leverage digital marketing through marketing automation, social media, and AI
Whether you're an independent esthetician, beauty professional or an owner/operator, this class will give you the roadmap needed to think big, scale smart, and grow fast.
Speakers
avatar for Ashley Scobey

Ashley Scobey

Executive Director, Associated Skin Care Professionals (ASCP)
Ashley Scobey is the Executive Director of Associated Skin Care Professionals (ASCP), the nation’s largest and most comprehensive association for estheticians and skin care professionals. Ashley brings more than 12 years of marketing leadership at tech start-ups with a focus on... Read More →
Monday June 23, 2025 12:45pm - 2:00pm PDT
Room W215
 
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