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Sunday, June 22
 

12:00pm PDT

Boost Your Income with 15-Minute Brazilian Waxing: Discussion + Demonstration
Sunday June 22, 2025 12:00pm - 1:30pm PDT
In the beauty industry, time is money—and this class is designed to help you get more of both. Specifically created for professional waxers, this session will teach you how to dramatically reduce your Brazilian wax appointment time to just 15 minutes without sacrificing quality. By working smarter, not harder, you can increase your profitability and attract more clients who value quick and efficient service.

Here’s what you’ll gain from this high-impact class:
  • Proven techniques to accelerate your Brazilian wax appointments to 15 minutes
  • Strategies to enhance client comfort and satisfaction, making fast waxing a key selling point
  • Expert tips on attracting and retaining more clients for Brazilian waxes, filling your schedule faster
  • A live demo to showcase these techniques in action
By waxing faster, you’ll not only maximize profits but also cater to clients who appreciate a swift, less painful appointment. Don’t miss this opportunity to transform your treatment room efficiency and boost your income!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Featured Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Sunday June 22, 2025 12:00pm - 1:30pm PDT
Room W217

12:45pm PDT

Membership Mastery: Building a High-Retention, High-Profit Client Base
Sunday June 22, 2025 12:45pm - 2:00pm PDT
In today’s competitive beauty and wellness industry, a one-time service is no longer enough—successful businesses thrive on long-term client relationships and predictable revenue streams. Membership programs offer a powerful way to build trust, increase retention, and create a steady income flow, all while enhancing the client experience.
In this session, we’ll dive deep into the strategies that make membership models successful, from structuring irresistible offers to marketing them effectively.
Key Takeaways:
  • The Membership Mindset: How memberships build client trust, increase retention, and drive predictable revenue.
  • Pricing & Packaging for Profit: Structuring memberships that feel like a no-brainer for clients while ensuring strong profit margins.
  • Psychology of Premium Clients: How to attract and retain legacy clients who value expertise and are willing to pay a premium.
  • Beyond Discounts: Creating a membership model that enhances exclusivity and long-term commitment without undervaluing services.
  • Implementation & Marketing: A roadmap for launching and sustaining a thriving membership program that supports business growth.
Whether you're new to memberships or looking to refine your current approach, this class will provide you with the tools and insights to build a program that boosts both client loyalty and profitability.
Don’t leave money on the table—transform your business with a membership model that ensures long-term success and sustainable growth!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Featured Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Sunday June 22, 2025 12:45pm - 2:00pm PDT
Room W215

12:45pm PDT

From Basic to Beyond: Mastering Eye Analysis and Custom Lash Styling
Sunday June 22, 2025 12:45pm - 2:00pm PDT
Are you ready to transform from a lash tech to a lash artist? The secret lies in mastering lash styling and customization. If you've been using the same lash map on every client and hoping for the best, it's time to change your approach. This immersive class will teach you how to confidently look at client’s unique eye features, figure out the best way to style them, delivering results that go beyond the ordinary.

Gone are the days of one-size-fits-all lashes—today’s clients crave bespoke looks that make their eyes pop. Learn how to create tailored lashes that not only elevate your artistry but also allow you to charge premium prices and keep your books full.

What to Expect:
  • Interactive Demonstration: Watch a live demo showcasing how to style based on your client’s features and how to communicate your new styling skills with your clients.
  • Artistry in Action: Discover how to infuse creativity into your lash appointments, transforming each set into a work of art.
  • Your questions… answered!
Whether you're new to lash styling or ready to refine your technique, this class will provide you with the tools and confidence to stand out in the competitive lash industry. It's time to go beyond basic and become a true lash artist!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Rejie Palingayan

Rejie Palingayan

Founder of Unfold Esthetics, Unfold Esthetics
Rejie Palingayan is a lash educator, brand owner, and founder of Unfold Esthetics. After opening her business in 2021, Rejie quickly became a leading expert in the lash industry, recognized for her wispy sets and unique approach to lashing. Immigrating to the U.S. at the age of 11... Read More →
Sunday June 22, 2025 12:45pm - 2:00pm PDT
Room W221

2:30pm PDT

[SOLD OUT] Creating a Unique Brand that Lasts, with Savanna Boda
Sunday June 22, 2025 2:30pm - 3:45pm PDT
*** This class is sold out, but Savanna is presenting an in-dept, Master Class on branding as well. You can select her master class during registration under the "IBS" class offerings. 

In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

*** Savanna Boda is ALSO teaching a two hour MASTER CLASS called, "Building a Brand That Endures: An Interactive Masterclass with Savanna Boda." If you want a more robust and/or interactive session, select that class during registration.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Featured Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Sunday June 22, 2025 2:30pm - 3:45pm PDT
Room W215
 
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