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Sunday, June 22
 

11:00am PDT

Market Research & Menu Development for Spa Success
Sunday June 22, 2025 11:00am - 12:15pm PDT
This focused course emphasizes the essential steps of conducting market research and developing a tailored treatment menu to position your spa for success. Perfect for aspiring spa owners and industry professionals seeking to refine their offerings, this program equips you with the tools to stand out in your market and attract your ideal clientele.

In this course, you will:
  • Master market research essentials: Identify your target audience, evaluate competitors, and uncover lucrative opportunities in your niche.
  • Build a standout spa menu: Develop signature treatments and services that cater to your market's unique needs while maximizing profitability.
  • Design a strategic roadmap: Align your menu and service offerings with your brand identity and market demand for a cohesive and compelling experience.
Join us to gain the insights and confidence needed to create a thriving spa business tailored to your market!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Lyndsey Brantley

Lyndsey Brantley

CEO, Medical Aesthetics Practitioner, Camellia Alise Spa and Aesthetics Institute
From blueprints to beauty routines, Lyndsey Brantley knows how to build something amazing! After transitioning from Structural Engineer to Medical Aesthetics and tackling sensitive skin issues, she launched Camellia Alise Skincare, a line of natural skincare solutions for razor bumps... Read More →
Sunday June 22, 2025 11:00am - 12:15pm PDT
Room W223

11:00am PDT

How to Be a Social Media Trendsetter in the Spa Market
Sunday June 22, 2025 11:00am - 12:15pm PDT
If you struggle with the question, “What should I post?” This is the class for you!

Nothing can help you earn more money and grow your business than a rich and dynamic social media presence. The content you create for your social media platform can set you apart from the competition.

In this session L+A will share the importance of spotting trends on social media. We’ll showcase how following cultural influencers, music influencers, and other medical + spa skin care influencers will help you take the pulse of the overall social media landscape.

L+A will share how to digest this social media overview and distill it down into messages for your medical + spa skin care business. Attendees will learn how to turn those trends into content that relates to your medical + spa skin care business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Co-Founder
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Featured Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Co-Founder
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Sunday June 22, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

Membership Mastery: Building a High-Retention, High-Profit Client Base
Sunday June 22, 2025 12:45pm - 2:00pm PDT
In today’s competitive beauty and wellness industry, a one-time service is no longer enough—successful businesses thrive on long-term client relationships and predictable revenue streams. Membership programs offer a powerful way to build trust, increase retention, and create a steady income flow, all while enhancing the client experience.
In this session, we’ll dive deep into the strategies that make membership models successful, from structuring irresistible offers to marketing them effectively.
Key Takeaways:
  • The Membership Mindset: How memberships build client trust, increase retention, and drive predictable revenue.
  • Pricing & Packaging for Profit: Structuring memberships that feel like a no-brainer for clients while ensuring strong profit margins.
  • Psychology of Premium Clients: How to attract and retain legacy clients who value expertise and are willing to pay a premium.
  • Beyond Discounts: Creating a membership model that enhances exclusivity and long-term commitment without undervaluing services.
  • Implementation & Marketing: A roadmap for launching and sustaining a thriving membership program that supports business growth.
Whether you're new to memberships or looking to refine your current approach, this class will provide you with the tools and insights to build a program that boosts both client loyalty and profitability.
Don’t leave money on the table—transform your business with a membership model that ensures long-term success and sustainable growth!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Featured Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, and certified social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, Nichelle transforms the esthetics industry by empowering educators, solopreneurs... Read More →
Sunday June 22, 2025 12:45pm - 2:00pm PDT
Room W215

1:30pm PDT

Solo But Not Alone: Real Talk, Real Strategies for Independent Pros
Sunday June 22, 2025 1:30pm - 3:00pm PDT
Join this interactive and collaborative session tailored for independent hairdressers, estheticians, and wellness professionals. Unlike traditional panels, these roundtable discussions offer a chance to engage directly with peers, exchange ideas, and share solutions in a supportive and dynamic environment.

What You’ll Experience:
  1. Small group discussions on topics like pricing, client retention, branding, and social media marketing.
  2. Real-world strategies shared by your fellow solo professionals who understand the unique challenges of independent work.
  3. Opportunities to brainstorm, problem-solve, and build connections with like-minded industry peers.
  4. A collaborative atmosphere that fosters creativity, community, and actionable takeaways.
Whether you’re an experienced solopreneur or just starting out, these roundtable sessions will provide you with fresh perspectives and practical tools to help you thrive in the beauty and wellness industry. Bring your challenges and insights and prepare to be inspired!

This class is for solo operators only (no owners, managers, booth renters or students please). To ensure effective solution-sharing and networking ONLY solo operators/businesses of one can attend this session. Thank you for adhering to this requirement. 

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Bonnie Bonadeo

Bonnie Bonadeo

Speaker | Coach | Author | Podcaster, SOS Salon Coaching and Training
Bonnie is a unique blend of Speaker, Coach, Author, and Podcaster with over 30 years of experience in the beauty industry. Her expertise lies in guiding others to develop both Real-life (IRL) and digital (URL) connections that reflect their business as values-driven and unique. As... Read More →
Sunday June 22, 2025 1:30pm - 3:00pm PDT
Room W225

2:30pm PDT

[SOLD OUT] Creating a Unique Brand that Lasts, with Savanna Boda
Sunday June 22, 2025 2:30pm - 3:45pm PDT
*** This class is sold out, but Savanna is presenting an in-dept, Master Class on branding as well. You can select her master class during registration under the "IBS" class offerings. 

In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

*** Savanna Boda is ALSO teaching a two hour MASTER CLASS called, "Building a Brand That Endures: An Interactive Masterclass with Savanna Boda." If you want a more robust and/or interactive session, select that class during registration.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Featured Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed Medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Sunday June 22, 2025 2:30pm - 3:45pm PDT
Room W215
 
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