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Saturday, June 21
 

11:00am PDT

From Online to In Person: Monetize the Client Journey
Saturday June 21, 2025 11:00am - 12:15pm PDT
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.

We’ll cover:
  • Managing first impressions on social media, your website… and in person
  • How to become more discoverable
  • Mirroring your online presence with your appointment experience
  • Professional (and on brand) conduct during a service
  • The closing, which includes referral opportunities, reviews aftercare and rebooking
Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Featured Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax / The Waxing Guide
My name is Kirsten Goetzelman- Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. I have been a licensed Esthetician for over 11 years and specialize in hair removal. My passion is education in our industry. When you stop learning, you stop growing.
Saturday June 21, 2025 11:00am - 12:15pm PDT
Room W215

12:45pm PDT

[SELL OUT RISK] From Awkward to Authentic: The Secret to Selling Without Feeling Salesy
Saturday June 21, 2025 12:45pm - 2:00pm PDT
“I’m an esthetician, not a salesperson.” If that statement resonates with you, you’ll love this class!
This talk focuses on transforming sales in aesthetics from a dreaded task into an authentic, client-focused art form.

Attendees will learn how to:
  • leverage emotional connections
  • educate clients on the value of products or additional treatments
  • build trust for consistent sales
  • feel genuinely excited about recommending home care
Recommending home care is an important part of client success, but it doesn’t always come naturally. Join our class to learn how to simplify the sales process and build client loyalty in the process.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Helen Coquin

Helen Coquin

Licensed Esthetician | Med Spa Owner | Esthetician Coach, Chic MD
Helen is a licensed medical esthetician with over a decade of experience in the skincare industry. She began her career as a solo esthetician before becoming the lead esthetician at a renowned plastic surgery practice in Austin, TX. Helen later founded her own med spa, scaling it... Read More →
Saturday June 21, 2025 12:45pm - 2:00pm PDT
Room W215

12:45pm PDT

Perfección de Cejas: ¡Descubre las Últimas Innovaciones en Tinte y Laminado!
Saturday June 21, 2025 12:45pm - 2:00pm PDT
Dominar el arte de realzar las cejas requiere más que habilidades básicas: exige comprender técnicas avanzadas y personalización. Esta clase integral está diseñada para profesionales de la belleza que desean llevar su experiencia al siguiente nivel en mapeo de cejas, tinte de precisión e innovador laminado.

Al final de este curso, los participantes serán capaces de:
  • Realizar técnicas avanzadas de mapeo de cejas y tinte de precisión adaptadas a las estructuras faciales de cada cliente.
  • Crear formulaciones de tinte personalizadas para lograr una mejora de color natural y duradera para diversos tonos de piel y colores de cabello.
  • Ejecutar métodos innovadores de laminado que proporcionen cejas estructuradas y consistentes con resultados de larga duración.
Únete a nosotros y perfecciona tus habilidades para destacar en la competitiva industria de la belleza, asegurando que tus clientes se vayan con cejas tan únicas y expertamente diseñadas como ellos.

Esta clase es sólo en español.

Aproveche al máximo su experiencia en el espectáculo tomando una clase de conferencia y ampliando sus conocimientos profesionales. Agregue esta clase a su carrito durante el registro.
Speakers
avatar for Kimberly Morfin

Kimberly Morfin

Cosmetologist, Artistry Beauty
With over six years of experience in the beauty industry, Kimberly has built a stellar reputation as a brow expert, educator, and trendsetter. As a licensed cosmetologist and senior laser technician, Kimberly has served more than 1,500 satisfied clients, while also training and certifying... Read More →
Saturday June 21, 2025 12:45pm - 2:00pm PDT
Room W221

2:30pm PDT

The Resilient Practitioner: A Mind-Body-Spirit Approach to Burnout
Saturday June 21, 2025 2:30pm - 3:45pm PDT
This presentation is designed to help beauty, spa and wellness pros prioritize their well-being and build resilience against the unique challenges of our profession.

By exploring burnout from a holistic perspective, you’ll learn practical strategies to maintain your physical, emotional, and spiritual health while sustaining your passion for helping others.

Attendees will learn:
  • the root causes of burnout, recognizing its warning signs
  • how imbalance between stress and recovery impacts practitioners
  • ways to fuel your energy through simple, nutritious meal preparation and immune-boosting superfoods
  • how to combat physical strain, through targeted stretches, ergonomic adjustments, and energizing exercises, tailored to the demands of your work
  • grounding and gratitude practices to reconnect you with your purpose, release negativity, and foster a positive mindset, ensuring you remain inspired and aligned with your values
  • how to cultivate mental resilience through mindfulness techniques, boundary-setting, and journaling, enabling you to manage stress and maintain emotional stability
  • Optimize your sleep routine, supporting immune health, and honoring your limitations to sustain productivity and passion
Together, we’ll learn to create a burnout-proof practice by designing a calming work environment, building a supportive network, and embracing a sustainable growth mindset.
With these tools, you’ll restore balance, recharge your energy, and thrive both personally and professionally as a resilient practitioner!

"True balance comes when your heart, mind, and hands work in harmony—your heart fuels passion, your mind guides intention, and your hands create transformation." - Jillian Wright


**Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Jillian Wright

Jillian Wright

Founder/Master Aesthetician, The Business of Skin
With a lifelong passion for creativity and healthy skin, Jillian Wright quickly realized that facial aesthetics was her calling. After establishing herself as a highly sought-after aesthetician and opening an eponymous NYC-based spa and skincare brand, her entrepreneurial spirit continued... Read More →
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Room W221

2:30pm PDT

Reputation Revolution: Leverage Reviews to Grow Your Beauty Business
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Did you know that nearly all consumers - 97% - read online reviews before deciding on a salon or spa? Even more compelling, a one-star increase on Yelp can boost your revenue by up to 9%! In today's digital landscape, managing your online reputation isn't just important—it's essential.

In this power-packed 75-minute workshop, beauty business coach Aydin Asli will reveal how to leverage online reviews to attract more clients and dramatically grow your business.

What You'll Master:
  • Target the Right Platforms & Dominate Online: Discover which review sites (Yelp, Google, etc.) are crucial for salons and spas. Learn to control the narrative and attract more clients.
  • Build a Review Engine & Boost Revenue: Implement a simple system to consistently gather positive reviews from happy clients. Drive growth with the power of these reviews.
  • Turn Negative Feedback into Gold: Learn to respond to negative reviews professionally, protect your reputation, and even win back unhappy clients.
  • Unlock the Power of AI: Explore how AI tools can analyze reviews, identify trends, and help you craft effective responses, saving time and effort.
  • Boost Your Offline Presence: Learn to showcase your stellar online reputation in your salon/spa and marketing materials.
This workshop isn’t just about learning - it’s about doing. Engage in hands-on exercises and real-world role-playing to practice responding to challenging reviews and building a proactive strategy. Walk away with actionable techniques that can transform your online presence immediately.

Attendees will benefit from Aydin Asli's expert guidance, tailored to the beauty industry.

Don't wait! Space is limited. Register now and take control of your online reputation to fuel your salon or spa's success.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration.
Speakers
avatar for Aydin Asli

Aydin Asli

Beauty Business Coach | Marketing & Social Media Strategist | Pragmatic Institute Certified, Yocale
Aydin is a Beauty Business Coach and Marketing & Social Media Strategist at Yocale, and is a passionate advocate for business owners in the salon and beauty industry. With a wealth of experience working with top salon professionals in Canada and the United States. Aydin is dedicated... Read More →
Saturday June 21, 2025 2:30pm - 3:45pm PDT
Room W215
 
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